The brand journal / Insights
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Field notes / Better decisions
Practical articles to help you compare options and prepare a clearer brief.
/ Advertising & Branding
Get written consent from the leasing company, use a film rated for clean removal, include the rental contract in any RTA permit, and book removal well before the return date.
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/ Advertising & Branding
Sharjah's SEDD wants a valid licence, the signboard design, a permit form and trademark proof for any logo. Trade names must match the licence, with Arabic at 60 percent and English at 40.
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/ Advertising & Branding
A two-case exhibition stand only works if each case meets airline limits, such as Emirates' 32 kg and 203 cm rules, and your team can build it inside the booked space.
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/ Advertising & Branding
Taller is not always more visible. Drivers detect signs best within about five degrees of eye level, and in Dubai a freestanding pylon needs the right authority's permit plus structural review.
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/ Advertising & Branding
A 10-metre LED neon sign at 8 watts per metre running ten hours a night uses about 24 kWh a month, roughly AED 11 at DEWA's top commercial rate. Ask for measured input watts before comparing.
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/ Advertising & Branding
Good frosting film blocks clear views while letting most daylight through. 3M rates its Dusted Crystal film at 85 percent visible light transmittance, so placement matters more than opacity.
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