The brand journal / Insights
Clear guidance on signage, vehicle graphics, materials, approvals and the decisions that shape a stronger physical presence.
Field notes / Better decisions
Practical articles to help you compare options and prepare a clearer brief.
/ Advertising & Branding
Daytime readability depends on letter height, colour contrast with the wall and font, not lighting. Use the USSC legibility index to size letters, then add depth and halo lighting for night.
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/ Advertising & Branding
Car flags for a convoy should be small, securely clipped and checked often. UAE police guidance says decorations must not obstruct the driver's view or cover number plates, and Abu Dhabi Police has said flagpoles must not be installed on vehicles.
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/ Advertising & Branding
Floor graphics need an anti-slip laminate with a tested rating such as R9 or R10 under DIN 51130, careful placement away from wet entrances and regular checks for lifting edges.
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/ Advertising & Branding
Site hoarding uses the fence you already need and reaches people passing the plot, while a billboard reaches wider traffic. Both need permits before display, and the documents start with the plot owner's approval.
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/ Advertising & Branding
Many Pantone spot colours fall outside the CMYK gamut, and metallics cannot be simulated at all. Use Color Bridge values, agree the print standard and approve a physical proof before any full run.
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/ Advertising & Branding
A lobby row of national flags needs matching brackets, consistent flag sizes, clean replacement stock and correct display of the UAE flag under the Cabinet's 2023 flag guidelines.
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