The brand journal / Insights
Clear guidance on signage, vehicle graphics, materials, approvals and the decisions that shape a stronger physical presence.
Field notes / Better decisions
Practical articles to help you compare options and prepare a clearer brief.
/ Advertising & Branding
Large-format print resolution should follow viewing distance: HP recommends 50 to 100 PPI for outdoor banners seen from 20 feet or more and 200 to 300 PPI only for close-up displays.
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/ Advertising & Branding
Outdoor bunting survives a windy opening week when it uses a fabric suited to exposure, runs on a taut line tied to solid fixing points, has finished edges and gets checked against the forecast every day.
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/ Advertising & Branding
In Dubai, banners on street lampposts need a Mada Media right of way permit held by a licensed advertising company, Dubai Municipality content approval and any RTA or Rail Agency NOCs, plus brackets suited to wind.
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/ Advertising & Branding
Each emirate runs its own vehicle advertising approval: Mada Media in Dubai, a TAMM service in Abu Dhabi and Sharjah City Municipality for outdoor advertising in Sharjah, so confirm each route separately before wrapping a mixed fleet.
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/ Advertising & Branding
Laser cutting suits fine detail in acrylic and MDF, with glossy acrylic edges and dark wood edges, while a CNC router handles PVC foam board, aluminium composite and jobs that need clean, uncharred edges.
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/ Advertising & Branding
On a mall or landlord-controlled building, facade branding needs the owner's written NOC, the correct Dubai permit route and fixings designed for the cladding, all agreed before production starts.
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