Branding & Identity: What should a bilingual brand brief... | Auronix
Skip to content

Web Studio / UAE

Branding & Identity: What should a bilingual brand brief contain?

Record exact legal and trading names, approved Arabic wording, audience and intended applications. Confirm relevant naming and trademark matters through their separate routes. A domain registration or creative approval is not evidence that a name or logo has completed every official rights check.

Branding & Identity illustrative planning
AI-generated concept illustration · Not a completed client project

Hypothetical example

Put the decision in context.

A business has unapproved Arabic wording in an old brochure. Resolve the language master before building new identity applications.

Take these points into your brief.

Use this checklist to record what is agreed and what still needs confirmation.

  1. Approved bilingual names
  2. Audience and applications
  3. Separate rights and registration status

For each item, keep the requirement, the supporting file or observation, and the person responsible for confirming it together.

Prepare your brief: your next step

Keep one current brief with a named owner for each unresolved input. Mark an item confirmed only when its source or responsible reviewer is recorded. Share only the information needed for the next decision, using appropriate channels for private documents or account access. Resolve changes in a dated version before asking the delivery team to proceed.

Discuss this branding & identity brief ↗

Sources and further reading

Source review: 11 September 2026. Confirm current requirements for your application. Platform features, eligibility and policies can change; check the requirements for your business and implementation.

WhatsApp Start project chat