Real Estate Website Design in Dubai

Guide

Do property listings on a Dubai agency website need a permit?

Yes, in most cases. The Dubai Land Department's Real Estate Ad Permit service covers online and electronic advertisements, as well as real estate promotion platforms, alongside print, outdoor and SMS ads. Applications go through the Trakheesi system, and the department issues a permit e-certificate once the request is approved and paid.

That means a property website is part of the same permit workflow your agency already follows for portals and print. Plan the site around it from the start, rather than treating online listings as an exception.

What do Trakheesi ad permits cost and how long do they take?

The Dubai Land Department lists AED 1,000 for most real estate ad permits, plus an AED 20 Knowledge and Innovation Fee, and AED 5,000 for a project launch event permit. It lists the service time as one working day.

A RERA circular dated 26 July 2020 raised the number of ads allowed in one real estate permit from 200 to 500, at the same fee. That higher limit suits agencies publishing the same property across several portals and their own website.

What brokers need before a property goes online

When the applicant is a real estate broker, the Dubai Land Department requires a copy of the marketing contract with the property owner. That applies to online advertisements, classified ads and promotion platforms.

Keep each marketing contract linked to the listing it supports, so agents can show the right to advertise a property at any time.

How the website should handle permits and listings

Build permit fields into every listing in the content system: permit number, issue date and the linked marketing contract. Agents then see at a glance which listings are covered, and the system can flag listings whose contract has ended.

Unpublish listings automatically when a property is sold, rented or withdrawn, and keep one source of truth when the same listing also appears on portals. Syncing listings from your CRM keeps prices, availability and permit details consistent everywhere.

What Dubai property buyers expect from a listing page

Accurate prices, clear photos, floor plans and a location map, with fast filtering by area, price, bedrooms and property type. Most browsing happens on phones, so every listing page should load quickly on a mid-range device.

Make enquiring effortless with click-to-call, WhatsApp and a short form on every listing, and add Arabic pages if you market to Arabic-speaking buyers and investors. Then track which listings and channels actually produce enquiries, not just page views.