Branding & Identity: What is included in an identity... | Auronix
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Branding & Identity: What is included in an identity quotation?

Separate discovery, logo variants, colour and type rules, digital applications, guidelines and source files. Confirm font and image licensing as part of the handover terms. A creative file can be delivered while some third-party assets still carry usage or transfer restrictions.

Branding & Identity illustrative detail
AI-generated concept illustration · Not a completed client project

Hypothetical example

Put the decision in context.

A design package supplies source files but uses a separately licensed font. Confirm the actual usage and transfer terms.

Take these points into your brief.

Use this checklist to record what is agreed and what still needs confirmation.

  1. Identity and application deliverables
  2. Guidelines and source files
  3. Font and image licence terms

For each item, keep the requirement, the supporting file or observation, and the person responsible for confirming it together.

Compare scope and costs: your next step

Ask each supplier to respond to the same written scope, with inclusions, exclusions and optional work identified. Keep one-time work separate from recurring charges and third-party costs. Where a price depends on inspection or eligibility, record that dependency. Compare the total agreed work and responsibilities before choosing a proposal; the lowest headline figure may describe a different deliverable.

Discuss this branding & identity brief ↗

Sources and further reading

Source review: 11 September 2026. Confirm current requirements for your application. Platform features, eligibility and policies can change; check the requirements for your business and implementation.

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