Hypothetical example
Put the decision in context.
A familiar logo is applied inconsistently across channels. A controlled asset system may solve the problem without replacing the recognisable mark.
Take these points into your brief.
Use this checklist to record what is agreed and what still needs confirmation.
- Recognition and consistency problem
- Business or audience changes
- Refresh or complete identity scope
For each item, keep the requirement, the supporting file or observation, and the person responsible for confirming it together.
Choose the right approach: your next step
Write down the problem this purchase must solve and the conditions that would make an option unsuitable. Compare the alternatives against those same requirements. If an important specification or approval is unknown, mark it as pending and ask the responsible supplier to resolve it before choosing. A visual preference is useful, but it should sit alongside the practical requirements in your decision.
Sources and further reading
Source review: 11 September 2026. Confirm current requirements for your application. Platform features, eligibility and policies can change; check the requirements for your business and implementation.
