Hypothetical example
Put the decision in context.
A business proposes many nearly identical city pages. Start with real differences in audience, service and useful answers instead of geographic substitutions.
Take these points into your brief.
Use this checklist to record what is agreed and what still needs confirmation.
- Crawlable useful content
- Internal links and visible schema consistency
- Actual service and local relevance
For each item, keep the requirement, the supporting file or observation, and the person responsible for confirming it together.
Prepare your brief: your next step
Keep one current brief with a named owner for each unresolved input. Mark an item confirmed only when its source or responsible reviewer is recorded. Share only the information needed for the next decision, using appropriate channels for private documents or account access. Resolve changes in a dated version before asking the delivery team to proceed.
Sources and further reading
Source review: 11 September 2026. Confirm current requirements for your application. Platform features, eligibility and policies can change; check the requirements for your business and implementation.
