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Website Design: What should you prepare before design starts?

Prepare a purpose for each page: audience, offer, evidence and primary action. Supply approved brand assets, image rights and final service information, with a named content approver. A logo alone does not explain what a customer needs to know before making a useful enquiry.

Website Design illustrative planning
AI-generated concept illustration · Not a completed client project

Hypothetical example

Put the decision in context.

A business supplies a logo and colour palette but no service explanations. Prepare the customer questions and page purposes before choosing section layouts.

Take these points into your brief.

Use this checklist to record what is agreed and what still needs confirmation.

  1. Page purpose and customer action
  2. Approved content and licensed assets
  3. Language review and approval owner

For each item, keep the requirement, the supporting file or observation, and the person responsible for confirming it together.

Prepare your brief: your next step

Keep one current brief with a named owner for each unresolved input. Mark an item confirmed only when its source or responsible reviewer is recorded. Share only the information needed for the next decision, using appropriate channels for private documents or account access. Resolve changes in a dated version before asking the delivery team to proceed.

Discuss this website design brief ↗

Sources and further reading

Source review: 11 September 2026. Confirm current requirements for your application. Platform features, eligibility and policies can change; check the requirements for your business and implementation.

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