01
Give each supplier the same problem statement
Two quotes are not comparable when one covers a visual refresh and the other includes content migration, copywriting and integrations. Send the same URL, problem list, required customer actions and known access constraints. Describe optional improvements separately so the essential scope remains visible.
- Current website URL and platform, if known.
- Pages or workflows that must remain.
- What is failing and how you noticed it.
- Your preferred timing and any business deadline.
02
Separate investigation from implementation
Some faults can be scoped from a visible example; others require code, hosting or integration access. A proposal should state what is known, what requires investigation and how additional work would be agreed. Do not treat an initial conversation as proof that every hidden issue has been identified.
03
Compare the recurring commitments
A build price can exclude domain renewal, hosting, software licences, content changes and maintenance. Ask who owns each account, which subscriptions remain necessary and who can authorise renewals. Quoted amounts should distinguish supplier charges from third-party costs and state the applicable tax treatment.
04
Agree how the work will be accepted
“SEO ready” or “mobile friendly” is too broad to settle a disagreement. Ask for a defined page list, tested customer actions, migration responsibilities and a handover checklist. Use observations you can verify rather than a promise that the site will generate a particular number of leads.
